This is where the magic happens ✨
Hi! We’re Youth & Wild and we create brilliant eco-conscious fizzy potion kits. We are the creator of the original kits (despite many copycats now 🙄 ).
Founded by northern mum Beth, our magical kits encourage open-ended, imaginative play. Our range is constantly evolving, so sign up to our newsletter (at the bottom of this page) to be the first to hear about new kits and promotions.