Magical Potion Kits

Give the gift of


Our Impact

We work hard to ensure that all of the kits have as little impact on the environment as possible. We also plant a tree with each kit purchased.

This is where the magic happens ✨

Hi! We’re Youth & Wild and we create brilliant eco-conscious fizzy potion kits. We are the creator of the original kits (despite many copycats now 🙄 ).

Founded by northern mum Beth, our magical kits encourage open-ended, imaginative play. Our range is constantly evolving, so sign up to our newsletter (at the bottom of this page) to be the first to hear about new kits and promotions.

We are different because we don't include ANY single use plastic, but we also use...

It's time to celebrate

Create a magical
birthday party

Perfectly imperfect

Our seconds boxes contain at least 11 sachets of slightly imperfect potion ingredients. They sell out fast each time we list them, so sign up to the newsletter to hear first when more are added to the site!

Our Story

After developing my first kit and giving my boys one to try, I saw that they were fascinated by the different smells and textures. They excitedly played with them for ages and made up names for their potions, so I knew I was onto a winner!

Click here to read more

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders