Hello! I’m Beth. I live in sunny Lancashire with my husband and our 2 wild boys!

Having worked in marketing all of my career, I started Youth & Wild after re-assessing life during the Covid pandemic and wanting to work more flexibly.

I absolutely love putting these kits together and letting my boys try them out! After developing my first kit and giving them one to try, I saw that they were fascinated by the different smells and textures. They excitedly played with them for ages and made up names for their potions, so I knew I was onto a winner!

The range of kits is constantly evolving – and all kits are designed to promote imagination, independent learning and a love of the great outdoors. All of the Fizzing Kits and the Natural Sensory Kit are tested to UKCA / CE standards.

We work hard to ensure that all of the kits have as little impact on the environment as possible and do not use any single-use plastic. Our ingredients bags are biodegradable, our cardboard boxes are FSC certified recycled, our mailing bags are fully compostable, our packaging tape is recyclable and we also plant a tree every single time we sell a kit.

Thank you so much for supporting our little business!